The Five Forces:

  1. Buyer Power,
  2. Supplier Power
  3. Thread of Substitutes
  4. Thread of new entrants
  5. Competitive rivalry
    are defining the current strategic positioning of a company and the resulting profitability.
Successful companies are striving continuously to improve this strategic positioning by excellence in

  • Strategy
  • Organisation
  • Innovation
  • Marketing, Sales, Pricing
  • Operations
  • M&A